Marketing-Cloud-Consultant Detailed Study Dumps - Exam Marketing-Cloud-Consultant Sample

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To become a Salesforce Certified Marketing Cloud Consultant, candidates must have a deep understanding of the Marketing Cloud platform, including its features, functionality, and best practices. They must also possess knowledge of marketing automation, data management, and analytics. Marketing-Cloud-Consultant exam consists of 60 multiple-choice questions and is timed at 105 minutes. Candidates must achieve a passing score of 68% or higher to earn the certification.

Salesforce Marketing Cloud Consultant certification exam tests the candidate’s understanding of the Salesforce Marketing Cloud platform, including email marketing, mobile marketing, social media marketing, and advertising. Marketing-Cloud-Consultant exam is designed to assess the candidate’s ability to design, build, and implement comprehensive marketing campaigns that effectively engage target audiences and drive business growth. Marketing-Cloud-Consultant exam consists of 60 multiple-choice questions and has a time limit of 105 minutes.

Salesforce Marketing-Cloud-Consultant Exam is a valuable certification that validates an individual's expertise in marketing automation, email marketing, mobile marketing, social media advertising, and web personalization using the Salesforce Marketing Cloud platform. Marketing-Cloud-Consultant exam covers various topics related to the Marketing Cloud, and passing it demonstrates an individual's ability to drive customer engagement, increase ROI, and improve marketing performance. By passing the exam, professionals can enhance their career prospects and demonstrate their expertise to potential employers and clients.

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Salesforce Certified Marketing Cloud Consultant Sample Questions (Q27-Q32):

NEW QUESTION # 27
A customer manually imports records for sending. Each record contains a warehouse ID that is shared between Marketing Cloud and a third-party system. The customer does not have developer resources, but wants to include the warehouse ID in their tracking parameters so that the third-party system can identify the subscriber.
What should a consultant recommend?

A. Use Guide Template Language created for each field in the data extension.
B. Use Dynamic Content rules to select a content area for each subscriber.
C. Use AMPscript variables created from each field in the data extension.
D. Use personalization strings created by selecting the data extension.

Answer: D

Explanation:
Explanation
Using personalization strings created by selecting the data extension can be used to include the warehouse ID in their tracking parameters so that the third-party system can identify the subscriber. Personalization strings are placeholders that can be inserted into emails or landing pages to display information from data extensions or lists, such as subscriber attributes or custom fields. Personalization strings can also be used as tracking parameters in links or image tags. References:
https://help.salesforce.com/s/articleView?id=sf.mc_es_create_personalization_strings_by_selecting_a_data_exte
https://help.salesforce.com/s/articleView?id=sf.mc_es_tracking_parameters_for_links_and_image_tags.htm&typ

NEW QUESTION # 28
Northern Trail Outfitters wants to set up an automation that imports a file and sends an email to the contacts when the file is dropped on the SFTP. The name of the file will change, though it will always start with thankyou_customers.
How would they set up the Import Activity to know the name of the file?

A. Set File Naming Pattern to %%AUTOMATED_FILENAME%%
B. Check the 'Use filename from Automation' checkbox
C. Set File Naming Pattern to %%BASEFILENAME_FROM_TRIGGER%%
D. Filename is automatically passed to Import Activity with File Drop Automations

Answer: C

NEW QUESTION # 29
An analytics team wants to get real-time updates on transactional email metrics, specifically Sent and Not Sent, to ensure they are fulfilling a legal obligation due to the nature of their messages.

A. Event Notification Service
B. Data View Export with every send
C. Data Retrieves on the Send Object
D. Platform Events API

Answer: A

Explanation:
Explanation
To get real-time updates on transactional email metrics, such as Sent and Not Sent, Northern Trail Outfitters should use Event Notification Service. Event Notification Service is a feature that allows marketers to receive real-time notifications of email tracking events via webhooks or APIs. Event Notification Service can help marketers monitor and troubleshoot transactional email sends and ensure compliance with legal obligations.
References: https://help.salesforce.com/s/articleView?id=sf.mc_es_event_notification_service.htm&type=5

NEW QUESTION # 30
Northern Trail Outfitters (NTO) wants to better understand subscriber behavior on their website upon arrival via an email message. A local member of a Marketing Cloud user group mentioned the Web Analytics Connector.
Which benefit is offered by installing the Web Analytics Connector in a Marketing Cloud account?
Choose 3 answers

A. Track web activity from a click on an email URL back to a specific email campaign.
B. Recognize web traffic as originating from email instead of another channel.
C. Pass web conversion data back into Marketing Cloud for use in email reporting.
D. Match subscribers to web activity by passing Subscriber ID through email links.
E. Use the web analytics platform to trigger behavioral remarketing emails.

Answer: A,B,D

NEW QUESTION # 31
A customer wants to automate the send of a monthly promotional email. The customer will upload an audience file to their account's Enhanced SFTP on a monthly basis on the 15th day of each month, expecting the email to be deployed upon completion of the import activity. However, if the 15th of the month falls on a Saturday or Sunday, the customer will provide the file on the Friday prior to the 15th and expect the promotional email to be sent on that Friday.
Which method should be used to automate their monthly promotional email?

A. Create a file drop automation which includes an Import File Activity and Send Email Activity.
B. Create a scheduled monthly automation which includes an Import File Activity and triggered send.
C. Create a file drop automation which includes an Import File Activity and triggered send.
D. Create a scheduled daily automation which includes an Import File Activity and Send Email Activity.

Answer: A

Explanation:
Explanation
Explanation:
Since Time is not fixed, its triggered Automation and User Initiated. Triggered send is used for transactional message.

NEW QUESTION # 32
......

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